Customer Insight Analytics and Implementation

This course is designed for delegates looking to develop in-depth knowledge and understanding of customer analytics and how to gain insight from the data collected to make effective business decisions.
Learn via
Classroom/Virtual
Duration
2 days or 4 evenings
Level
Advance
Type
Course
  • Overview
  • Prerequisites
  • Learning Outcomes
  • What's included
  • Course Outline

This course is designed for delegates looking to develop in-depth knowledge and understanding of customer analytics and how to gain insight from the data collected to make effective business decisions. This intensive two-day course will equip you with the necessary skill set to be able to predict, harness and interpret customer attitudes and trends for a variety of scenarios and model outcomes. Candidates will also gain the ability to effectively use profiling and develop strategic frameworks using segmentation approaches.

Experience in working with databases or using an analytical tool.

At the end of this course, you will be able to:
• Gain a full understanding of what Customer Insight Analytics is all about and how this can be used to develop a customer-focused strategy
• Evaluate and select appropriate research approach, whether internal data analysis or competitor intelligence is necessary to develop a solution for a given research contexts
• Support the development of marketing and consumer communication and research and insight process
• Develop market structure analysis to solve business problems where no pre-defined parameters exist
• Develop customer segmentation, including profiling and the development of a strategic framework using a segmentation approach
• Develop customer profile and interpret the meaning of such insight, i.e. create pen-portrait of customers

•Interactive training classes in 2 days (daytime timetable) or 4 evenings (evening timetable)
•Hands-on practice after the classes with a work-based assignment in 14-21 days
•Access to support by our mentors during the course period
•Pairview Certification for achieving this competency

• What Is Customer Insight?
• Benefits and Uses Cases of Customer Insight?
• Process of Developing Customer Insight
…and more.

• Business Process of Developing Customer Insight – Data to Strategic Action:
• Exploring Data
…and more.

• Overview of Methodology: CRISP-DM
• Case Studies of Business Questions that lead to the need for insight
…and more.

• Introduction to Database Marketing and CRM
• Types and Elements of CRM
• Case Study of Key Questions a CRM will address
…and more.

• Introduction to Customer Profiling
• Customer Profile on Social status and Life stage
…and more.

• Introduction to Customer segmentation
• Segmentation and how to define segments
• Main research techniques used in gaining customer insight
• Customer Insight Lifecycle
…and more.

• Writing Queries with Built-In Functions
• Using Conversion Functions
• Using Logical Functions
…and more.

• Using Aggregate Functions
• Using the GROUP BY Clause
• Filtering Groups with HAVING
…and more.

• Using Subqueries
• Writing Self-Contained Subqueries
• Writing Correlated Subqueries
…and more.

• Using Derived Tables
• Using Common Table Expressions
• Using Views
…and more.

• Writing Queries with the UNION Operator
• Using EXCEPT and INTERSECT
…and more.

• Creating Windows with OVER
• Exploring Window Functions
• Write queries that use ranking functions
…and more.

What You Will Benefit From

Our expert knowledge and job-focused approach sets us apart in our quest to offer excellent services to our delegates and deliver on their career development goals.

Get Real Employable Skills

Our job-focused courses and quality curriculum is designed and taught by industry experts and highly experienced professionals, not academics, so you learn the high-impact skills that top companies want.

Gain Best Real-World Practices

Apply your skills in real time through interactive trainer-led practices during the classes, and after-class assignments. As you do so, you are empowered with the problem-solving skills and job market insights needed to capture most new job opportunities in this field or take your career to the next level.

Achieve Professional Certification

Obtain Pairview Certification for completing this course, recognised by many employers in the industry.

Personalised Support and Career Consultancy

You will have access to tailored support by our dedicated mentors while you learn and practise. Our mentors guide your learning and are focused on answering your questions, motivating you and keeping you on track. They also give you valuable advice on professional and career development.

What They Think

Pairview is an excellent place to start your career if you dream of an Analytics profession. Firstly, you must believe you can make it. Secondly, utilize all the support provided. And thirdly, ensure you complete all the projects. Pairview trainers are very knowledgeable and patient when explaining things over. Thanks to Pairview’s continuous support, I got my current job.

Jonas Nachis

The training was very effective in providing me with the essential skill set and experience that I was able to carry into my job applications. The live project was one of the key topics during my job interviews. Having gone through the project experience and being able to explain it well, I could prove my capabilities and get the

NKT

The course delivery was very well-paced, and there were loads of practical examples which helped drive in the knowledge and provided a solid foundation. Really pleased with the service I received, and I will definitely recommend Pairview. I have many colleagues who also trained here and are doing very well in Data and MI analytics.

Ani Madu

Management Information Analyst

Great Training. Highly Recommended! The training I received helped build and equip me with the foundation I needed for a great career path in the field of Data Science.

OJO

Data Science Specialist

You’ll never get it wrong when you make the right choice of choosing Pairview programmes for individual and corporate training needs. They are fantastic and supportive, and they know the market, which makes them think ahead. I enjoyed their supportive training, real-time projects, and extra development and have remained a high-flyer.

David Mba

Analytics Specialist

After completing my Masters’s programme, I struggled to secure a job and I was frustrated. The training with Pairview gave me a direction to my career. Since I completed the training, it was easy for me to get the first analytics job and progress to senior positions. Hence, it was a complete value for money.

Ubong

Senior Data Analyst

I undertook the Insight Analyst programme and although the fee was high, it was worth paying for it. The training was so impactful, with hands-on practices and real-life business scenarios. Sometimes I asked them for help with a next-day interview, the consultant tried his best to prep me that night. I am now an Insight Analyst, all thanks to

EK

Insight Analyst

Personalised Career Development Add-ons

We provide Add-on Services customised for your needs at every step of your learning journey to ensure your success.

  • Project-based Work Experience
  • CV Surgery
  • Placement Support
  • Recruitment Coaching

Gain indispensable experience with our projects

Gain work experience by undertaking real-world projects deriving from our consultancy work with global corporate clients. You will work on some of the most popular problems faced by businesses across industry sectors.

Learn by doing leads to real skills mastery and business acumen competency.

 

PROJECTS BY THE NUMBERS

92%+   of delegates completed their projects with Merit or Distinction

4.6+   service ratings

 

PROJECT SERVICES

  • 2 months of work experience
  • Assigned Project Manager for supervision and support
  • Weekly support sessions
  • Project presentation and personalised feedback
  • Unlimited submissions and feedback loops
  • Practical tips and industry best practices

Perfect your CV with our bespoke CV Surgery

Marketing yourself effectively to employers is critical so you can get the job you want for the best pay possible.

We will work with you personally on a one-to-one basis to perfect your CV. We will ensure it is a clear and accurate picture of your capabilities, is professionally written, and can capture interest of most recruiters and bring maximum opportunities of job interviews for your relevant roles.

 

CV SURGERY BY THE NUMBERS

100%   of final CVs captured job opportunities in the first few days

4.9+   service ratings

 

CV SURGERY SERVICES

  • One personalised review and edit
  • Various templates sourced from successful job placements
  • Resume optimisation tips

Have access to our extensive recruitment network

We help our corporate clients solve skill shortage challenges and provide talent security in the hardest to find skill sets on the market. Gain access to the best job opportunities within our extensive recruitment network and channels.

 

PLACEMENT SUPPORT BY THE NUMBERS

98%+   of delegates got jobs or progressed their career upon completion

4.7+   service ratings

 

PLACEMENT SUPPORT SERVICES

  • Personal assistance in your job search
  • Job opportunities from our corporate partners
  • 1-on-1 calls
  • Helps expand your professional network

Maximise your job opportunities and salary negotiation

Our Recruitment Consultant will help you target the most potential, relevant job opportunities across all available channels for job interviews and provide you with all the necessary interview preparation and techniques to enable you to successfully manage interviews and salary negotiations.

The Consultant will cover responses to those awkward or sensitive questions you may be asked and work with you to increase your level of personal impact and credibility at referral meetings and interviews through role play and practice. You will learn to project what you have to offer calmly and with confidence.

 

RECRUITMENT COACHING BY THE NUMBERS

98%+   of delegates got jobs or progressed their career upon completion

4.7+   service ratings

 

RECRUITMENT COACHING SERVICES

  • Weekly recruitment consultancy sessions
  • Personalized feedback and career guidance
  • Demystifying the hiring process for you
  • Advice on recruitment tests
  • Advice on interview questions and techniques
  • Advice on negotiating job offers
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Customer Insight Analytics and Implementation

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